Inspired by Arctic nature.

Amandan Ice Swimming Shower, the coolest innovation to come out of Lapland, Finland

Patented FIN 124546, EPO EP2804574, AUS 2018201204, SG 1120141121T, USA 10342695

The power of cold

One of the secrets to Nordic wellness is that cold is good for mind and body. It revitalizes and invigorates and offers a range of wellbeing benefits from boosting the ability to work, helping to manage and reduce stress, and improve the quality of sleep.

As people around the world are discovering the wonders of winter swimming – the practice of going for a cool dip in a hole carved into the ice of a lake or the sea followed by a session in a hot sauna, the quintessential Finnish steam bath – the number of cold converts is rising.

Yet, winter swimming is not a viable option for everyone.

Enter Amandan Ice Swimming Shower, which offers many of the same health benefits with an easy-to-use shower head that allows people to benefit from cold water therapy indoors at home, the gym, a spa or hotel anywhere in the world.

Philosophy

Inspired by the pure nature of Lapland, Europe’s last unspoiled wilderness, Amandan Ice Swimming Shower brings together health tech with Nordic knowhow and wisdom derived from nature. The stylish, minimalist look carries the signature of top Finnish designer Harri Koskinen. Clinically tested by the Finnish Institute of Occupational Health and the Finnish Rheumatism Association and the University of Jyväskylä’s Department of Biology and Physical Activity, Amandan Ice Swimming Shower offers an easy and pleasant alternative to cold water swimming or an ice bath.

The science

According to research, Amandan Ice Swimming Shower boasts numerous health benefits as regular cold-water exposure has been shown to:

  • Decrease stress and calm the nervous system, especially when mind and body are in overdrive
  • Regular cold exposure increases the amount and activity of the body’s brown fat
  • Improve mood and energy levels
  • Better sleep quality
  • Provide relief from certain types of chronic pain
  • Improve muscle condition and joint mobility
  • Boost resistance and stress tolerance
  • Increase recovery after exercise and training

How it works

Amandan Ice Swimming Shower is available in two different models Pro and Lite (coming in 2024) that feature the aesthetically-pleasing patented cold therapy device that attaches to a shower head and creates a gentle, soothing cool mist, without the need for any electrical or power source.

Our users

Amandan Ice Swimming Shower is perfectly suited for the following groups of people:

  • You are interested in wellbeing and want to maintain your health and wellbeing
  • You would like to practice winter swimming, but don’t have time or access, or can’t for some other reason
  • You feel stressed, like your nervous system is in overdrive which is leading to sleep problems such as insomnia
  • You exercise frequently but sometimes forget to invest in recovery
  • Your daily life is stressful and you want to ensure that your level of performance remains high
  • You’re an athlete or you do strenuous physical work
  • You feel irritated or anxious easily
  • You suffer from chronic aches or pains
  • You have digestive problems related to stress

Our story

As the popular saying goes, curiosity is the mother of invention.

Amandan Ice Swimming Shower founder and pilot Panu Vapaavalta was flying his small plane from Rovaniemi to Levi in Finnish Lapland when he stuck his finger out of the small side ventilation window of the cockpit to test the air temperature. The cool condensation of the clouds got him thinking about whether a fine mist could cool the body in the same way. As an avid winter swimmer, Panu was already well-versed in the restorative powers of an icy dip.

The Lapland local started working on creating a shower that could provide many of same benefits as a winter swim.

Clinical evidence

His idea was then tested at the Foundation for Finnish Innovations and the Arctic Power Cold Climate Research and Testing Lab in Rovaniemi, Lapland. At the lab, leading cold expert Pirkko Huttunen, a docent of Thermobiology, got very excited about the innovation and its potential for utilizing the therapeutic powers of cold, not only for athletes, but also for people who suffer from chronic pain and other groups.

With a prototype in place, clinical trials were carried out with the Finnish Rheumatism Association, the University of Jyväskylä’s Department of Biology and Physical Activity, and the Finnish Institute of Occupational Health. Happily, the results illustrated that Amandan Ice Swimming Shower can improve people’s health and wellbeing.

And the shower was named after Panu’s young daughter Amanda. (In Finnish, Amandan is the genitive of Amanda.)

A broad range of different users

Wellbeing followers

As selfcare and health tech continue to trend around the world, many people are interested in ways to improve their overall wellbeing with the help of innovations such as Amandan Ice Swimming Shower.

In addition to improving stress tolerance and sleep quality, as well as general mood, regular cold therapy also activates blood circulation and tissue metabolism. Regular cold exposure also slows down cell aging, maintains skin elasticity and firmness. Cold water reduces swelling and cold exposure has been found to activate brown fat. Brown fat has a property that speeds up metabolism, so it burns energy unlike white fat, which only stores extra energy in the body.

Many people have also received relief for various skin problems such as psoriasis and atopic dermatitis through cold water therapy.

Those looking for pain relief

Amandan Ice Swimming Shower also offers medication-free treatment for those who suffer from chronic pain, as cold causes the sympathetic nervous system to activate, releasing noradrenaline from the nerve endings. This has an analgesic effect.

Cold also activates brain neurotransmitters such as serotonin and dopamine, which affect mood. Endorphins are released, which in turn relieves pain and improves mood. Repeated cold exposure increases tolerance to cold and provides an energy boost, which improves overall stress tolerance and raises the pain threshold.

Athletes

Recovery from a workout is affected by many factors including age, gender and workout intensity, as well as long nutrition and rest. With the help of cold therapy, it’s possible to speed up recovery as repeated cold-water exposure triggers biochemical and physiological changes in the body that relieve pain, strengthen physical and mental resources, and raise the body’s ability to withstand pain. Regular cold exposure activates the parasympathetic nervous system, the sympathetic nervous system calms down, and stress hormones give way while the body recovers from a state of “fight and flight” to be more resilient when dealing with other stressors.

Amandan Ice Swimming Shower is used by professional athletes such as hockey players, skiers, footballers, and those who practice the CrossFit lifestyle. In Finland, it’s also used by the Finnish Defense Forces and dancers from the Finnish National Ballet.

Cool psychology

Physical and mental stress can cause further stress. The more intense the burden of stress, the more it consumes the body’s resources. Short-term controlled cold exposure can be a good way to relieve pressure and stress, and many people become hooked on cold therapy as a way to manage their mental health because it makes them feel so good when it activates neurotransmitters such as dopamine, norepinephrine and serotonin.

Historically, in the early 19th century cold therapy was used as a treatment for mental disorders in psychiatric hospitals. For example, it was believed that the effect of cold water in the form of a bath or from a bucket poured over the patient’s head was based on the shock reaction it caused.

Regular cold-water swimmers say that the practice improves their mood and helps them to manage depression and improves stress tolerance. Reducing depression often also relieves pain.

Those who suffer from fibromyalgia, a disease associated with fatigue, depression, malaise, swelling, numbness and tingling cold therapy is also used to minimize the symptoms. Multiple Sclerosis (MS) sufferers often have reduced heat tolerance and use cold water for strength and vitality. Case in point, there’s evidence that the speech of a person with MS becomes clearer when neck and scalp are cooled.

Amandan values

Panu Vapaavalta, the founder of Amandan Ice Swimming Shower, holds four important values:

  • Clinical evidence of the effectiveness of cold treatment
  • High product quality
  • Environmental friendliness and sustainability
  • Design handmade in Finland with a minimal impact on the natural world

In Finland, cold therapies have traditionally been practiced in pure northern nature, under natural conditions. Panu felt strongly that the same approach should be respected in this new innovation, Amandan Ice Swimming Shower, which is why designer Harri Koskinen created a sleek minimalist shape inspired by a birch branch.

The restorative powers of alternating hot in the form of a Finnish sauna, the quintessential steam bath of relaxation, followed by a refreshing dip or a cool shower share a long history. Add to that the spirit of sisu, a unique type of Finnish fortitude, courage and innovative thinking in in the face of challenges, and all the ingredients for self-care are in place with the Amandan Ice Swimming Shower.

Disclaimer:

Cold therapy is not suitable for everyone. If you have any concerns, please consult with your doctor. Do not change or reduce your medication with your doctor’s permission. And talk to your doctor before starting cold treatment if you suffer from heart disease that causes arrhythmia.